Some of you have noticed that the name "We Are Respectable Negroes", both in Google and other search engines, as well on the tab in your browser, has changed to the name "Indomitable".
When change occurs it should be swift. However, this does not mean that change should come without contemplation or explanation to others or oneself.
The name of this project was born of a specific set of circumstances, timing, and personalities involved. As is common in life, personalities move on one person stands alone, and the times change.
As I have said many, many, many times these last few years I never would have imagined that a fun and humble blogger project would have actually evolved into something that would receive national attention, be mentioned by a Republican presidential candidate, and both hated on and praised by folks in the national (and international) new media. I owe all of that to the good folks such as you who have shared, commented on, and sent good energy to "We Are Respectable Negroes".
What I have tried to do here, is much broader than the topic suggested by the words "respectable" and "negroes". Moreover, as much as I love the name "We Are Respectable Negroes", it was a sign post on a journey that is still ongoing. As readers of the site know, I am fond of military analogies and metaphors. I am not interested in throwing horses at tanks. That struggle is honorable. It makes for a great poem, song, play, book, or a film. Alas, it is ultimately self-defeating and tragic. One can still be the cavalry--albeit now outfitted with tanks, armored fighting vehicles, helicopters, and at some point in the near future, mecha and powered battle suits.
The word "negroes" in the title of the website has also cost us precious time and energy because what I felt was smart and witty more than seven years go, could also be a distraction. If a name is costing a person great opportunities--for whatever reason--it is a liability.
I have some considerable gifts. A sense of names and branding is not one of them.
I have decided on renaming "We Are Respectable Negroes" with the name "Indomitable". This could be permanent. "Indomitable" could also be temporary.
I am very partial to the energy that is summoned by "Indomitable", but I also know that there are other words and phrases that could convey that energy with more aplomb.
As such, I would like your help.
1. The new name will not include any reference to matters of race, racism, black people, negroes, the color line, etc. etc.. I may include that as a sub-header or line on the logo/header however. What I am doing here will remain the same, evolve with the times, and keep on broadening as well.
2. I tinkered with calling the site "WARN" as an homage to the original name. I decided not to, as a good friend and adviser asked me, "what are you warning the reader about? Doesn't sound very welcoming to my ear."
3. The header/top image will likely change too, so please do not be wedded to the photo of me and my cat niece. I am probably going to have a comic book like panel or image done for the site by a professional artist.
4. Part of me thinks just calling it "Chauncey DeVega" and having it listed as "the official page of political essayist and cultural critic Chauncey DeVega" in the browsers/search engines. That seems efficient. But, I keep coming back to having a name, as the eponymous option feels naked to me.
What are your suggestions? Any thoughts or concerns? We are all friends here, so please share any feelings, disappointment, happiness, worry, or like thoughts. If you feel like this is all my call give the go ahead and blessing if you so choose.