"If it bleeds it leads" is both an observation and a rubric for those who work in the traditional news media. Ultimately, bad news is good news because it ensures that viewers and readers get hooked by the first story of wanton disaster, rape, suffering, or human loss, and stay tuned in for the remainder of the show. Those who write about race online, and especially on blogs (or other types of social media), are often governed by a similar rule: talk about racism, practice some variety of "racism chasing," or search out the newest instance of racial injustice or grievance and the readers and the "hits" will come.
For example, I have little to no interest in the litany of "stuff [insert random group of fools say online] videos." I just don't. I also do not comment on the New Age race minstrelsy of shows like the Basketball Housewives of Atlanta and other such hot garbage. Once more, there is no accounting for taste. However, there are quite a few folks whose work I do find of interest that are compelled to comment on what appears to be a never ending trickle of (white) people behaving badly videos. This has forced a moment of critical self-reflection as I have come to ask myself, "why do I not find these performances--and yes they are performances--at all compelling?"